Your title is the single most important sentence of your entire email copy. Its job is to get people to open your email and read through to the call to action and click your link. How can you write titles that other people want to open? Here are a few important things to think about.
Start with an informative topic
The first step to a great title is an informative topic. The title’s job is simply to convey the topic as interestingly as possible. In order for the title to be effective, the topic itself still has to be interesting to the reader. Know what your reader wants. Know what they want to hear and what they want to read about. Choose your topics accordingly. Having a great topic and a great article makes writing a great title much easier.
Use Power Words
Use words that titillate the senses, that create emotions and that bring visualizations to mind. In other words, use powerful words rather than descriptive words. One carefully chosen, well-placed power word can change the vibe of the whole title.
For example, instead of: Tips for Making a Speech
Try: High Impact Tips for Making a Dynamic Speech
These two power words – “High Impact” and “Dynamic” – completely change how the whole title is perceived.
Use Numbers and Specifics
Specifics and numbers tend to do very well. Use specific locations, number of tips, names of people, etc.
Again, taking our previous example:
Instead of: High Impact Tips for Making a Dynamic Speech
Try: 31 High Impact Tips for Making a Dynamic Speech
Or: Tips for Making a Dynamic Speech by a Former Champion Speaker
The difference between the first sentence and the latter two sentences are specifics. Specifics give titles more weight and makes them seem more real and powerful.
Get Inspiration from Other Writers
If you ever find yourself having trouble writing a title, just Google your main keyword. How are other writers writing their titles? What kind of topics are they targeting? What techniques are they using to write their titles? Are they using specifics? News? Names? Power words?
Don’t copy a title. It’ll hurt your search engine rankings and can be taken as plagiarism. There’s absolutely nothing wrong with using other people’s titles as inspiration. One of the best places to get inspirational titles is to search google for online Magazines. They are a gold mine for title writing techniques
Vary Things Up
Finally, change your tactics around. Don’t use a power word in every title. Don’t use specific numbers in every title. You’ll want your email copy titles to be different from one another to avoid them sounding too similar and turning readers off.