Author Archives: admin

The New Laws for Web Development Projects

Posted on by

Recently, a lot of changes and improvements have been observed with the way websites are being developed by different developing firms. The audience seems to show interest to more interactive websites, which are simple and easy to navigate. It is high time that developers start understanding the ways in which the websites can be developed for the good of their client’s business and for them as well.
Content

Developers should pay more attention to content. It is particularly this segment that is supposed to be the center of everything starting from now. They should employ different means and ways of presenting the content to the users. The content needs to be accessible, searchable, efficient and multi platform. The developers should ensure that the viewers find the content interactive and interesting.

Design Interaction

The Design should be simple and interactive. It should not be too complex to understand and it should reach out to the viewers. There are certain rules and ways that should be followed by developers now, for example they need to enhance their content strategy, the usability, the UX, the visual design, and the accessibility.

UX

It is really essential to give utmost importance to the user’s point of view. You will find almost every user justifying that developers should simply the levels of interaction and visual for a website. It is a true fact that all websites will continue in adapting mobile application UI styles and patterns since they offer a more efficient and simplified user friendly experience.

Interfaces

The next months, you might observe a great change in all desktop websites. The main reason for such a transformation will be these websites changing their styles of interface for imitating the mobile applications. In mobile apps, you will find the content is unified and simple in manner and style. The interface is also responsive, which makes them all the more special.

Soon, there will be unification between mobile and desktop interface. The end result will be that of a single version. The future beholds a evolution in the responsive projects. Till date, the trend was just to adapt to the level of content. However, with the growing urge for unification, many are arguing on this topic.

Colors and More

Users want clear layouts, simplicity, minimalism, app styled interfaces, less decoration, focus on typography, less skeuomorphic interfaces, flat colors and flat style. The design needs to be simple, with inclusion of certain aesthetic manners for example, flat colors, responding to adaptive projects, serving scalable images and images to retina displays along with a excellent performance rate over the 3G connections.

Interaction and Sensors

It is truly necessary that mobile technology be implemented over the desktop websites. This will pave way for newer user experiences. It is time that developers start exploring device sensors and starting experimenting with interfaces that have touch enabled accessibility. Web development Sydney companies have started following this trend of website development.

Conclusion

It is high time for developers to start implementing the above rules for enhancing their websites and make them presentable to the viewers.

PPC Services: Key Ingredient for Your Online Business’s Success

Posted on by

In the present day internet driven world, investing in the complete online marketing mix of the website is a must. It no longer serves adequately to just own a website, concentrate on its design and functionality and then expect for it to return the investments. Often, it is not even enough to simply opt for the on page optimization of the website, but we are required to go out of the norms and take certain strong steps in promoting the website and the products online. A strong contender in the online marketing mix of the website is PPC Services India.
PPC primarily stands for the Pay per Click – a mode of online marketing in which the marketers or the business organizations only pay for the number of clicks clicked. Often being proposed as the most advanced and concentrated form of driving traffic to the website, PPC Services are one of the most widely preferred options of the businesses. PPC services India is offered by some of the most trained and experienced professionals in the world of SEO. A well designed and nicely executed PPC campaign has the immeasurable potential for drastically improving the returns on investments and maximizing the online revenues for the website, along with generating some of the most focused and widespread traffic.

However, it takes real skill and talent on the part of the SEO India Company which you hire to run and execute your PPC campaign. The inexperienced company would not be able to render justice to the PPC campaign, and would only yield an ad campaign which is full of fraudulent or unfocused links, amateur keyword research and improper landing page optimization. However, an experienced PPC company would offer to re-write and optimize the copy of the Landing page or the entire website for that matter and after performing a thorough keyword research and analysis, would come up with an online promotions campaign, one that would yield the maximum and the most optimized results in the given time frame.

Before going any further, let us first understand the services which and SEO India Company offers, with special mention to the PPC services. Although the service offering is subject to vary with different companies, at a holistic level, we can break down the entire process into the following:

1. Detailed Keyword Research & Analysis

2. ROI Analysis

3. PPC Campaign conceptualizing and Reporting

4. Bid Management

5. Reporting & Customer Services

Depending on the requirements of the website, the SEO service may also require certain changes in the copy of the website; improve the quality of the Landing page, in order to greatly boast up the conversion rate of the website. Outsourcing your PPC requirements to a full service SEO services company India will surely work in your favor. It is apparent that the process of PPC campaign management is pretty widespread and demanding. A full service SEO company, with a number of highly trained and skilled search engine optimizers, online marketers and SEO copywriters, offers the most dedicated and focused services to the clients.

How to make attractive banner design

Posted on by

New ways of marketing and advertising have been introduced but despite of these new marketing tactics banner ad is still one of the most preferred ways of online web advertising. There is a set of rules which should be kept in mind when designing a banner to achieve effective results.

Select attractive colors for your banner yet keeping the banner simple. Try to associate your banner with your business, so that people can relate your banner with your business. Many small companies frequently make a common mistake of focusing on their logo instead of using a picture that can speak about their business.

Use short and succinct but effective material in your banners. Remember, the efficiency of your traffic rate will depend on the message you will convey.

Sometimes even not so attractive banners get more attention due to their compelling message by this you can understand that your message holds more weight than your beautifully designed banner. While maintaining the balance between both the presentation and content can give you the desired outcome.

Use readable fonts especially on a small banner. Verdana and Arial are two popular fonts which are used online as they are easy to read. Lead your prospective to your message and ideally act on it. Hard to read fonts may make this process more complex.

If your marketing budget allows then make your prospective fill out a survey, participate in a poll or answer a question. These types of interactions will increase your click-thru rate. There are uncomplicated interactive ads that you can have designed from a professional.

Do not to use unnecessary animation for animation’s sake, this type of animation may turn off your audience rather encouraging them to click-thru your ad, it may also divert their attention. These types of animations are barely tolerable.

Place your banners on high traffic sites it will increase your visibility to the larger audience and will ultimately increase your click thru rate.

Make your target market so excited that they have no option than to click on the banner. Every banner should have a URL address in case your banner doesn’t work the reader can click on the link which will direct it to your website. There’s no point to lose potential sales. These are some tips which you should keep in mind when designing a banner ad; it will help you to get an attractive banner design.

Website Planning: Why Strategy Beats Design Every Time

Posted on by

What to Do First Before Designing Your Business Website
I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal.

Then, disaster strikes. “You got it all wrong.” they say.

Design dollars are wasted. Revisions begin. Everyone scratches their heads and wonders where it all went wrong. And before you know it what should have been a simple project becomes a nightmare.

This doesn’t have to happen to you.

Without a map, it’s easy to get lost in unfamiliar territory. The same is true of website development. Before you begin you really need to have a solid plan in place.

That’s the real difference between working with a full-service marketing firm or a solo website developer. A marketing firm can help you do the proper due diligence and analysis needed to make sure the website designed for you truly meets your business needs.

Much of the design process breaks down to a few simple steps:

MESSAGING

Who do you serve? Defining your ideal client is one of the most important steps before building a website. The more specific you are about who your ideal client is, the better you’ll be able to speak to their needs when they visit your site.

Here are some questions to ask yourself while doing an ideal client analysis:

• Who do you have a passion for serving?

• What are their biggest pains?

• Are they men or women?

• What level at they in their business or situation: newbies, established, or experts?

• What are their values?

• What are their biggest goals?

• What is their personality?

This clarity helps you laser-focus your messaging to speak directly to their needs.

Everyone has the same basic human needs. Knowing and understanding the pains of your target market is critical. Tell them how you will help them overcome their challenges or how your products will alleviate their concerns.

Having credibility is also important. Most prospects haven’t heard about you upon their first encounter with your website. So it’s your job to build trust that you have knowledge and experience and proven results.

Credibility comes through testimonials, media clippings, blog articles and sharing results you have achieved with clients. Showcasing the education, training and credentials you achieved also shows prospects you have expertise in what you do.

FUNCTION

Another critical part of the web design and development process is being clear on the website’s function. The layout for your website will vary greatly depending on your business goals.

• What is the goal of your website?

• Will it be an online store?

• Do you want to build a list and online community?

• Will it serve as a free information site where you gain revenues on advertising and affiliate sales?

• Are you selling services?

• Is your website an online brochure?

Once armed with this clarity, your designer will know if you need a landing page, chat tool, email list management software, online booking tool, or other special features in order to support your vision.

Knowing the path you want visitors to go and take the desired action helps your designer put the right elements in place to accomplish that.

LOOK AND FEEL

If you have ever gone shopping in a store with a friend you have probably experienced that we all have very different tastes. The same is true when you design a website.

Even though you have described what you envision, the web designer may have something entirely different in mind. The goal for both of you is to create a visual brand that is appealing to your target market. It needs to immediately say to them they are in the right place.

Before sending your designer a bunch of colour swatches and other websites you want your site to look like, the better approach is to create a brand standards guide first that encompasses the colours, fonts and style of your overall business brand. This process should be done at the time of designing your logo since your logo functions as the basepoint of your brand.

The key is to remember you are designing a website for your target audience in relation to your business, not for you personally. Yes, for many entrepreneurs, your personality is directly infused into your brand but it is possible the look and feel could be quite different from your personal taste. It all depends on who you are trying to attract to your business.

In saying that, it doesn’t hurt to still send your designer sample websites that you like and be specific about what exactly you like about them. That kind of feedback is very valuable especially with the layout and overall messaging of the site.

THE DO IT YOURSELF DILEMA

It’s easy to think when you start out doing it all yourself is a better way to save money.

But how much is your time worth? How much do you know about copywriting or effective marketing strategy or design?

How much more revenue could you create if you focused on business building and outsourced your web design and marketing?

Finally, you can’t put a value on the insights and expertise that a marketing team brings to the table. It’s well worth investing in a polished website that converts clients.

Whether you are building your first website or redesigning your existing one, taking time to carefully plan it will save you time, headaches and money.